Educational Initiative

The goal of the I AM THE CURE® educational initiative is to help women understand their opportunity to take a proactive approach to their own breast health and that being aware is the first step in that process.

I AM THE CURE® is a rallying cry that is emotional, memorable, and motivational. It speaks to the importance of early detection - since early detection is the best defense - and provides simple, action-oriented messages that Race participants can take home and put into action.

This messaging will come to life through educational outreach on Race day from "Cure Leaders," the official cheerleaders of the Race. Cure Leaders will lead sideline supporters in cheering on runners and walkers along the Race course while reminding them about the important steps everyone should take to care for their breast health. Cure Leaders will impart powerful, action-oriented messages heard by everyone at the Race.

In addition, "Rovers" will walk throughout the pre-Race crowd asking awareness questions and distributing prizes. At the Komen Education Booth, Race participants can spin the prize wheel and pick up literature about breast self exams, screening and much more.

Learn more about the educational messages and the motivational rallying cries promoted by I AM THE CURE®.

Volunteer Opportunities

Cure Leaders and Rovers are currently being recruited. Volunteers will receive an official I AM THE CURE® T-shirt to wear and keep, and will be provided with important props such as megaphones, pom-poms and banners. Space is limited, so sign up your team, or yourself, today!

To sign up as a Cure Leader or Rover, please email raceinfo@komensf.org or call 415-397-8812.

For more information regarding the I AM THE CURE® educational initiative, please visit www.iamthecure.org where you can:

  • Learn about the simple steps that lead to early detection
  • Take the Komen's breast cancer quiz
  • View Komen's breast cancer risk matrix
  • Download educational wallpaper
  • Learn how to take charge of your own breast health